Comfort - it's not the most comfortable SUV. Suspension is not as refined as others due to the fact it supports true off-road use. Seats could be better designed, but it's still more than adequate.
Performance - loads of power and the stereotype of being slow is no longer. The 3.6 will whip you along on the highway, passes cars with ease...absolutely no performance issues. Tows my bass boat and utility trailer with top soil with ease.
Fuel Economy - it's average for a bug square SUV. In winter running 4x4 high a lot (in New Brunswick it snows a lot) I get about 14L/100km avg. In summer around 12.5L/100km avg. However, for light footed cruises under 100km/hr you can easily average under 10L/100km.
Interior - plain with a lot of plastic...but you never feel bad getting it dirty. My jeep has every modern convenience I could need including a kicking Alpine stereo with subwoofer. Great for roofless cruises.
Exterior - looks like a jeep, roof comes off, lots of aftermarket accessories and upgrades. Perfection.
Reliability - bought it brand new, it has 58000km's on it now, well over two years of driving. Never had a single issue AT ALL. Tires got noisy because I didn't rotate them frequently enough...boo hoo. It does need new brake pads now, but super cheap parts and for a handy person, a couple hrs labor in the garage or driveway.
I also wanted to say, I had a 2012 Jeep Wrangler JK Sport (2 door). It had 27k on it when I bought it, and it had 85k on it when I traded for the new one. At 65k I had to change the brakes ($500 in aftermarket parts and a couple hrs in my garage)...that was literally the only issue it ever had. It should be noted I do Krown rust spray my vehicles every year and that keeps parts lubricated and in good shape.
If you want an SUV that is fun to drive on hot sunny days, in the mud, in snow, or on trails and has fantastic reliability...you can't go wrong with a Wrangler.