THERE IS A BETTER
WAY TO SHOW MILLIONS
OF BUYERS YOUR CAR
We’ve been helping Canadians sell their cars for over 30 years – let us
show you how fast, easy, and FREE it can be with autoTRADER.ca
Are you ready to post your FREE ad?
Or post your ad using a smart phone or tablet.
Take photos with your phone, scan your car’s VIN and place your ad easily with our mobile app.
Why is autoTRADER.ca the better way to sell your car?
Place an ad on autoTRADER.ca
in under 5 minutes and your
car will be on the fast track to
We make it easy for you to sell
your car, even if you’ve never
sold anything online before.
Best of all, it costs you
absolutely nothing (zip, zilch,
nada) to place an ad on
But don’t just take our
word for it. Check out what
have to say about their
How to sell your car successfully
1/ Price your vehicle right
What factors affect price?
Trim levels with features like
premium sound systems and/or
built-in GPS should command
a higher price from buyers.
Beyond mileage, the physical
condition of both the interior and
exterior of your car should factor
into your selling price.
Make sure to take into account
the number of years left (if any)
under warranty when determining
your car’s selling price.
2/ Prepare your vehicle
CLEAN YOUR VEHICLE
Make sure your car is looking its
best and in good working order –
it can make all the difference
when it comes to getting your
full asking price.
PREPARE YOUR PAPERS
Get your vehicle’s paperwork in
order & confirm which documents
your province requires for private
TAKE GOOD PHOTOS
Photos provide the first impression
of your vehicle to potential buyers.
Make sure it’s a good impression
by including several high-quality
3/ Post your FREE ad on autoTRADER.ca
SIGN UP FOR MY GARAGE
With an autoTRADER.ca
account you can easily
manage your ad within
CREATE A FREE AD
Advertising your vehicle for
sale on autoTRADER.ca is
fast, easy & FREE.
4/ Be a trusted seller
VERIFY YOUR EMAIL
After placing your ad we will
ask you to verify that the email
address used in your ad does,
in fact, belong to you.
USE A CANADIAN NUMBER
Using a Canadian phone
number and displaying it in
your ad helps in building trust
BUY A CARPROOF REPORT
Buying a CarProof report
signals to potential buyers that
you are a seller they can trust.
5/ Safe selling advice
Be wary of someone offering to
buy the car sight unseen, or
suggesting you use a 3rd party
to facilitate the purchase.
HOW TO SPOT A SCAM
Learn about the four types
of emails commonly used
SAFE TEST DRIVE
Arrange to conduct your test
drives with prospective buyers
in a public place.
6/ How to safely complete the sale
Decide on the minimum
price you’ll accept from a
buyer before starting the
SAFE PAYMENT OPTIONS
Confirm with prospective
buyers that you will only
accept payment in cash or
FINALIZE YOUR PAPERS
Finalize the sale by completing
and submitting documentation
as required by your provincial
Ministry of Transportation.
Want to sell your vehicle faster?
Do you want to reach up to 6X more buyers? An ad upgrade can help you
sell your vehicle faster.
PRIORITY PLACEMENT – be seen by 6x* more buyers
Priority Placement - upgrades your ad to the top of the search
results page. Your ad will be among the first ads seen by potential
HIGHLIGHT LISTING WITH PHOTO - get up to 2x more
clicks on your ad
A Highlight Listing with Photo - adds a background colour to your
ad and increases the size of your photos. Your ad will stand out from the ads around it.
COMBINE BOTH UPGRADES FOR MAXIMUM RESULTS
– be seen by up to 6x more people and get up to 5x more clicks
on your ad
*Ad upgrade performance is based on autoTRADER.ca’s research of similar ads.
This performance is a guideline for what you should expect to see.
Show buyers you’re a seller they can trust
Purchase a CarProof Report
We also recommend purchasing a CarProof Report which
provides details about your vehicle’s past to interested buyers.
allows potential buyers to see the full history of your car
provides buyers with peace of mind when purchasing
Special logo on your ad identifies it as having a CarProof report available.
Learn more about what’s in a report.