2023 Toyota Crown

History/Overview

The Toyota Crown name is well known in the brand’s native Japan, where it has been sold for decades as a desirable upscale model, but is relatively unknown in North America except among auto enthusiast circles.

What’s New/Key Changes From Last Year

The Crown is an all-new model this year and becomes one of Toyota’s latest hybrid models. It’s a sedan in shape, but rides high like a crossover.

Available Trims

Toyota offers the Crown in XLE and Platinum trim levels. XLE comes with a 2.5L four-cylinder hybrid AWD powertrain, while Platinum gets a 2.4L turbo engine with electric assist and AWD.

Standard Features

XLE models come with a front wiper de-icer, 19-inch wheels, and LED taillights. Inside, there’s a 12.3-inch touchscreen, six-speaker audio, digital gauges, heated/power front seats, an auto-dimming mirror, dual-zone A/C, wireless phone charging, and front-door passive keyless entry. XLE also gets a suite of safety kit comprising automatic high beams, blind spot monitoring, forward collision mitigation, and radar cruise control.

Platinum grade adds 11-speaker audio, adaptive suspension, LED headlights, ventilated front seats, heated rear seats, surround-view cameras, a heated steering wheel, rain-sensing wipers, 21-inch wheels, all-door passive keyless entry, digital key technology, and a panoramic roof.

Key Options

An XLE Limited option adds rain-sensing wipers, a heated steering wheel, LED headlights, 11-speaker audio, a panoramic roof, ventilated front/heated rear seats, intuitive park assist, and four-door passive keyless entry.

Fuel Economy

Toyota’s fuel consumption estimates are 5.6/5.7 L/100 km (city/highway) for XLE models, and 8.1/7.6 L/100 km in Platinum trim.

Competition

The Crown’s closest competitors are upscale mid-size sedans like the Nissan Maxima, Dodge Charger, and Chrysler 300, all of which target buyers looking for a traditional four-door car.