Polestar Formula 2030 Concept Previews the Company’s Next-Gen Design

With new tech and design concepts, the Formula 2030 is a showcase of what’s to come.

Polestar is showing off its next generation of design with the newly released Formula 2030 concept car. Described as an embodiment of what the automaker has coming, the car isn’t necessarily a preview of an upcoming model but is a preview of certain design elements that are on their way soon.

Elements such as the “Dual Blade” headlights, which the automaker says is a preview of what will appear on the front of the upcoming second-generation Polestar 2. Similarly, the “Single Blade” rear lights are a signal of what’s to come for the automaker, which expressed some exasperation at the ubiquity of lightbars.

“We wanted to evolve, while respecting, the core design values we demonstrated with previous models,” said Nahum Escobedo, in a statement. And with Formula 2030, with its clear Polestar design attributes like the Dual Blade headlights, wraparound visor-like windshield and powerful haunches, we have done just that.”

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What’s less clear is if the overall shape of the vehicle will be reflected in any particular production car. Sized somewhere between a Polestar 2 and a 7, not to mention a roof height that’s lower than the Polestar 5 Grand Tourer, questions remain about the model’s practicality, though its looks are unquestionable.

Peering inside, though, gives us some big hints as to the future of Polestar infotainment. A 20-inch curved screen sits behind the steering wheel, attached to the column for “optimum focus.” Meanwhile, a 12.2-inch touchscreen sits between the seats, and can be angled up towards the front seat occupants for optimal usability or angled down for cleaner design.

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Like other automakers, Polestar is reconsidering its dependence on touch screens. A panel of physical controls located under the touchscreen take care frequently used controls, and are fully customizable.

The centre console that flies up between the seats to buttress the dashboard and wraps around the driver is among the design attributes that “point towards future Polestar interiors and provide the clearest indication of what comes next for the brand,” the automaker said in a statement.

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As you’d expect, the Formula 2030 is full of environmentally friendly materials, like the recycled composite used behind the seats and the exposed seat frame and cross car beam, which are made of low-emission galvanized steel, all of which help lower the carbon footprint of the car.

Although the car itself won’t necessarily be available, the design changes it heralds for the future do at least look positive.

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Sébastien Bell

Sébastien has been writing about cars for about a decade and reading about them all his life. After receiving a bachelor’s degree in English from Wilfrid Laurier University, he entered the fast-paced world of automotive journalism and developed a keen eye for noteworthy news and important developments in the industry. Off the clock, he’s an avid cyclist, a big motorsports fan, and if this doesn’t work out, he may run away and join the circus after taking up silks.

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