Jeep's global boss says that the brand has a new plan to go green, and part of that means adding electrification to all of the brand's models by 2022, according to a new report.
Speaking at the launch of the Jeep Gladiator pickup in New Zealand, Jeep's global president Christian Meunier told Caradvice Australia about the plan. Meunier said that Jeep is planning to become "the greenest SUV brand in the world" by 2022.
Jeep has expanded sales massively around the world over the past decade, moving from 300,000 annual sales to 1.5 million. Meunier said that in order to help continue that trend, the brand needs to work on going green.
"We want to make it more of a sustainable, iconic brand, not only an off-road brand," Meunier said. "Expand the capability off-road into more of on-road capability, all-weather capability, and fully sustainable and I think that's why when I said we want to become the greenest SUV brand in the world, we mean it and that is what the company is going to deliver."
To do that, Jeep will be adding electrification to all of its models by 2022, and the report says that means either PHEV (plug-in) or BEV (battery electric) technology. Currently, the only electrified Jeep is the Wrangler with the available eTorque mild-hybrid system. A 48-volt electric belt-driven motor that adds torque and can aid start-stop capability.
But there are more coming, with a PHEV version of the Wrangler confirmed for Canada next year as well as PHEV versions of the Renegade and Compass that are both arriving in Europe next year. Though the latter two are not yet confirmed or rumoured to be coming to the U.S. and Canada, which could mean that a fully electrified lineup doesn't mean full electrification in every market.