Performance is in Polestar’s DNA; before becoming an all-electric automaker in 2017, it was born on the racetracks of Europe as a motorsport and tuning specialist. Today it carries that experience and knowledge to the brand’s lineup of EVs, which feature low centres of gravity, near 50-50 weight balances, tuned chassis and suspension dynamics, and copious horsepower and torque to deliver driving excitement with confidence and control.

Polestar’s Scandinavian design, both inside and out, is meant to be minimalistic, but with purpose. That means every body line and crease, every material used in the interior, every shape and form, is meant to be as efficient as possible. Call it the ‘new luxury,’ with sustainable materials, new processes and innovation taking the place of traditional leather and chrome. But one Polestar design element with traditional roots is the use of the colour gold, especially in its performance-oriented models, a nod to the company’s Swedish heritage.

Polestar is committed to true sustainability, and not just zero tailpipe emissions. Through its ambitious Polestar 0 project, the brand aims to create a fully carbon-neutral car by 2030. It also uses blockchain technology to trace and verify the ethical sourcing of key materials. From vehicle design to innovative, sustainable materials to supply chain transparency, Polestar is setting new standards for environmental responsibility in the automotive industry.

Polestar is driven by a bold commitment to innovation, blending cutting-edge design with advanced technology. As the first automaker to integrate Google Built-in, it set a new standard for seamless, intuitive digital experiences. Now, with Gemini AI coming to Polestar cars, the brand continues to push boundaries in performance, sustainability, and intelligent software—redefining what it means to drive an electric vehicle in the modern era.