People’s Choice

Toyota Wins as Canada’s Most Trusted Automotive Brand in the 2023 AutoTrader Awards

Toyota has been crowned as Canada’s Most Trusted Automotive Brand in the 2023 AutoTrader Awards.

According to a study commissioned by AutoTrader, 24 per cent of Canadians surveyed say that Toyota is their most trusted automotive brand, nearly twice the proportion of the next highest brand.

“We believe that style, performance, technology, and amenities encourage Canadians to put a Toyota vehicle on their shopping list. But it’s trust – in the form of quality, durability, reliability, efficiency, and safety – that puts that vehicle in their driveway. We’re proud of the trust that we build into each vehicle, and proud that our dealer network is the best in the business at providing quality care and exceptional service to our customers,” said Larry Hutchinson, President and CEO, Toyota Canada Inc. “We’re grateful that Canadian drivers agree, and will continue to work hard to earn and maintain that trust. We’re honoured to accept this important award from AutoTrader.”

Toyota has worked hard for generations to earn its reputation for building value-packed, reliable, and robust vehicles. Each Toyota also comes standard with a long list of safety features, another factor that helps it earn the trust of Canadian drivers. Canadians have likely also taken note of the fact that the brand helped pioneer efficient hybrid vehicles and that it manufactures some of its models locally in Canada.

With a diverse lineup that includes everything from efficient runabouts, electrified vehicles, stylish sedans, practical family haulers, exciting performance cars, rugged off-roaders, and hard-working trucks, it’s no wonder that Canadians trust Toyota as much as they do.

Toyota, Honda, and Ford are the only automotive brands that at least one in 10 Canadians say they trust the most, according to the study.

These are the findings of a study conducted by AutoTrader from Nov. 16 to 25, 2022 among a nationally representative sample of 3,023 Canadian adults (18+) who are members of the online Angus Reid Forum. The survey was conducted in English and French. For comparison purposes only, a probability sample of this size would carry a margin of error of +/- 1.8 percentage points at 95% confidence level.