One word: FUN!
This seems to be a 'love it or hate it" vehicle for most people. In our case, we love it. Nissan has produced and sold these cars in Japan for well over a decade with much success. They are relatively new to Canada, but seem to be catching on. This vehicle competes with the Kia Soul and the Scion xb and cater to people who just want their drive to be economical, comfortable, and fun in a "boxy" sort of way. The interior is surprisingly spacious, the motor is quite peppy, and it seems to be well-built and solid. The accessories for the cube are endless, and they can be customized pretty efficiently. The audio system is adequate and it comes iPod ready and with Bluetooth. The style of the car seems to grow on you, and it is a hoot to drive. Looking forward to many years of Nissan quality and driving FUN!